SoGO App

SoGO maps musical connections beyond borders, across seas and continents, joining the dots between like-minded artists, worldwide! It’s a grassroots, artist-driven platform designed to showcase under-represented music, build community and foster connection between vibrant scenes in every corner of the globe. 

Musicians use the app to chart their network of collaborators on a living world map – visualising connections, opening up new opportunities, and expanding their creative horizons. Music fans can explore these networks too, following genuine collaborative links to uncover fresh sounds, scenes, and cultures. It’s a new way to experience music – rooted in geography, driven by community, and rich with discovery.

The name SoGO has multiple origins, but many trace it back to drumming – one of humanity’s earliest forms of long-distance communication. In Ghana, the sogo drum, known as the “elder sibling” in the family of Ewe drums, traditionally provides backing and support to the other musicians. The SoGO app was created in this same spirit – as a platform to champion and support musicians and their communities, wherever they flourish. With a special focus on Africa and other under-represented regions, SoGO shines a light on global music movements, celebrates collaboration, and brings a human sense of place back to online music discovery.